Category: Specific Tools Deep Dives

Custom GPTs are one of the most underused features available to ChatGPT Plus subscribers, and the gap between how few business owners have built one and how many would benefit from having one is large enough to be worth addressing directly. The most common reason given for not building one is the assumption that it…

I’ll be honest — I wrote Gemini off after its launch. The early reviews were mixed enough and the comparison to ChatGPT unfavorable enough that I stopped testing it seriously and moved on. That was a mistake I only discovered when a colleague who runs her entire business on Google Workspace told me Gemini had…

Before I started testing AI design tools seriously, I was spending either too much money on freelance designers for routine marketing content or too much time in Canva manually adjusting templates that never quite looked right. The output was functional. It rarely looked like it belonged to a brand that knew what it was doing.…

After using both Perplexity AI and ChatGPT for actual business research tasks over several weeks — competitive analysis, market sizing, client background research, industry monitoring — I noticed something that no feature comparison article had prepared me for. The problem with AI-assisted business research is not speed. Both tools are fast. The problem is knowing…

I used ChatGPT exclusively for about eight months before a specific frustrating experience pushed me to test Claude seriously. I had asked ChatGPT to critically evaluate a client proposal I was about to present — something I was genuinely uncertain about and needed honest feedback on. The response I got back was warm, encouraging, and…

Most people who use ChatGPT regularly are using a fraction of what the platform actually offers. Not because the features are hidden or difficult to find, but because the default experience — open a conversation, type a question, receive an answer — is useful enough that the incentive to explore further never quite materializes. The…