Category: Marketing With AI

Paid advertising has a specific quality problem that’s distinct from other forms of marketing content. A blog post that sounds slightly generic is still a blog post — it might not perform as well as it could, but it sits on your site and does its job passively. An ad that sounds generic is an…

The promise in the title of this post is specific enough that it deserves to be addressed directly before anything else: one hour for a full month of social media content is achievable, but it requires a specific setup, a specific workflow, and realistic expectations about what “a month of content” means in this context.…

Video has become unavoidable for businesses that want to build an audience, establish credibility, and generate leads through content. The evidence for this is consistent across platforms and industries — video content generates more engagement than text or image content on every major platform, YouTube is the second largest search engine in the world, and…

Email marketing has a reputation problem that the numbers don’t entirely support. Ask most small business owners how they feel about their email marketing and you’ll hear some combination of guilt — they know they should be sending more consistently — frustration — the time required to produce good emails exceeds what they have available…

There is a version of AI-assisted SEO content that has made the internet measurably worse over the past two years. It’s the kind of content produced by businesses and agencies that discovered they could generate hundreds of blog posts per month using AI tools, publish them at scale, and wait for search traffic to arrive.…

Content strategy has a reputation for being a complex, time-consuming exercise that requires either a dedicated marketing team or an expensive consultant to do properly. The deliverables associated with it — audience personas, content pillars, keyword research, editorial calendars, distribution plans — each feel like substantial projects on their own, and the idea of producing…

I ran a small experiment six months ago that embarrassed me more than I expected. I took ten social media posts I had generated with ChatGPT using basic prompts — topic, platform, desired tone — and showed them to three people who follow accounts in my industry. I asked them one question: does this sound…

There’s a specific kind of marketing copy that has proliferated across the internet since AI tools became widely accessible, and most people recognize it immediately even if they can’t articulate exactly what’s wrong with it. It’s technically correct. It covers the right points. The grammar is fine. But something about it feels hollow — like…